December 3, 2008
>> Download news release [pdf]
Washington—The Peterson Institute for International Economics (PIIE) unveiled its new Caterpillar Media Center at a reception today. At a time of historic urgency for understanding of international economic issues, the Center will greatly increase the ability of the Institute and its highly respected economists to offer their trusted, nonpartisan insights and analysis to television and radio stations around the world. The opening of the new Media Center featured remarks by Jim Owens, chairman and CEO of Caterpillar, which generously funded its construction. Mr. Owens, a long-time member of the Board of Directors of the Institute, said: "Caterpillar has relied on the wisdom, experience and expertise of our friends and colleagues at PIIE for many years. We look forward to continuing and building upon that relationship well into the future."
The new Media Center features state-of-the-art television and radio equipment that enables it to provide live and taped feeds to outlets across the globe. The TV studio features a robotic camera operated remotely by VideoLink's ReadyCam Operation Centers. The dual microphone radio booth is equipped with an ISDN line. Both offer broadcast-quality interviews with Institute experts who are skilled at distilling the most complex economic issues into easy-to-understand language at a moment's notice.
C. Fred Bergsten, director of PIIE, said the Media Center "is one of several ways in which the organization is broadening its outreach with the media and to the general public." In recent months, PIIE has undertaken other steps to enhance its impact across every type of media platform, including its "RealTime Economic Issues Watch" site in the blogosphere and podcasting its public events and interviews with its scholars. Augmenting its broadcast abilities was the natural complement to those efforts. Dr. Bergsten noted that "PIIE has long held a prominent position in the marketplace for ideas. I view the Center as one more tool to foster our goal of global engagement on vitally important economic issues." He added: "We deeply appreciate Caterpillar's making that possible."
Perhaps at no other time in PIIE's 27-year history has there been such a need for the type of analysis that its experts provide. As Mr. Owens put it, "I can think of no better time than now—in the midst of this economic turmoil and uncertainty—to encourage and promote the importance of trade and international engagement. The Caterpillar Media Center will provide a forum for a robust discussion and exchange of ideas."
Among the Institute experts available for interviews from the Media Center are:
For a more detailed experts guide, visit www.piie.com/press/mediaguide.pdf. [pdf]
To book a guest and reserve studio time, contact Katharine Keenan, Media Relations Manager at (202) 454-1334 or firstname.lastname@example.org. To book a video feed, call VideoLink's Main Operations Line at (617) 340-4300.
About the Peterson Institute
The Peterson Institute for International Economics, directed by C. Fred Bergsten since its inception, is the only major research center in the United States that is primarily devoted to global economic policy issues. Founded in 1981, its staff includes more than two dozen experts who focus on macroeconomic topics, international finance and exchange rates, trade and related social issues, energy, the environment, global investment, and related domestic policies. Its expertise covers all key regions of the global economy—especially Asia, Europe and Latin America as well as the United States itself. The Institute is private and nonprofit. It is one of the few think tanks widely regarded as nonpartisan by both the press and Congress, and its scholars are cited by the quality media more than those at any other such institution. Support is provided by a wide range of charitable foundations, private corporations and individual donors, and from earnings on the Institute's publications and capital fund. It celebrated its 25th anniversary in 2006 and adopted its new name at that time, having previously been the Institute for International Economics.